Newsletter: The BMW i3 vs. the Classic Isetta

November 2023 Edition

In this month's newsletter, we're taking a trip down memory lane to explore the past and present of BMW with a comparison between two iconic vehicles: the BMW i3 and the classic Isetta. These two cars represent different eras and design philosophies, but they both hold a special place in the hearts of automotive enthusiasts. Let's dive in and explore the unique features of these remarkable automobiles.

BMW i3: A Glimpse into the Future

The BMW i3, a modern electric vehicle (EV), represents the future of sustainable mobility. Introduced in 2013, the i3 is part of BMW's "i" sub-brand, dedicated to electric and hybrid vehicles. Here's a look at some of its key features:

  1. Electric Power: The i3 is 100% electric, producing zero emissions. It's powered by a lithium-ion battery and an electric motor, which delivers smooth, instant acceleration.

  2. Cutting-Edge Technology: With features like advanced driver assistance systems, an infotainment system, and smartphone connectivity, the i3 is a tech-lover's dream.

  3. Sustainability: BMW has made an effort to use sustainable materials in the i3's construction, such as recycled plastics and carbon fiber.

  4. Contemporary Design: The i3 has a modern and distinctive design, with its standout feature being the rear-hinged "suicide" doors for easy access to the rear seats.

  5. Impressive Range: Over the years, the i3's range has improved, making it a practical choice for daily commutes and more.

Classic Isetta: A Symbol of Nostalgia

On the flip side, we have the classic Isetta, produced by BMW in the 1950s. This microcar, with its unmistakable bubble shape, holds a special place in automotive history:

  1. Compact Size: The Isetta is renowned for its tiny footprint, making it perfect for crowded European city streets.

  2. Unique Front Entry: The most distinctive feature of the Isetta is its single front door, which opens to the steering column, allowing easy access even in tight parking spaces.

  3. Economical and Efficient: The Isetta was powered by a small engine that delivered remarkable fuel efficiency during an era when fuel was a precious resource.

  4. Cultural Icon: The Isetta has a strong cultural presence and is often associated with the post-war period and economic recovery in Europe.

  5. Collector's Item: Today, classic car enthusiasts and collectors cherish the Isetta, with well-preserved models commanding high prices.


The BMW i3 and the classic Isetta are two remarkable vehicles, each embodying the spirit of their respective eras. The i3 represents the future of eco-friendly and technologically advanced transportation, while the Isetta evokes a sense of nostalgia and simpler times. Both vehicles showcase BMW's commitment to innovation and design excellence over the decades.

Whether you're interested in the cutting-edge technology of the i3 or the charm of the Isetta, BMW has certainly left its mark on automotive history with these two iconic models. We hope you enjoyed this journey through time and technology with BMW.

Stay tuned for our next newsletter, where we'll explore more exciting automotive topics. Thank you for being a part of our community!

Safe and happy driving!

The CrashTest Newsletter Team

November 03, 2023 — Crash Test
Tags: BMW I3 Isetta